NSW Police Department
Ads for the NSW Police Department by DDB (Sydney, Australia)
DDB's campaign alludes to the ubiquitous iPod commercials that feature silhouetted dancers and the famous white iPod headphone cords. As a result, the ads especially attract the attention of teens and young adults, at whom the campaign is directed. The simple scenes--a body, iPod and cord, and asphalt--drive home the important message without being graphic or disturbing.
AM+Ri Hospitals
Ads for AM+Ri Hospitals by Ogilvy & Mather (Kolkata, India)
Ogilvy & Mather uses typography, colors, and shapes in the campaign to highlight the importance of hospitals and emergency ambulance services. Each ad tells a different story of possible death--fire, car crash, and suicide--but ends with life, not death, thanks to the ambulance service. Like the NSW Police Department ads, these ads are also likely directed at teens and young adults, though they would probably have a significant impact on anyone who saw them.
I'm glad that safety organizations are investing in well-designed advertisements. Any striking, well-designed ad is usually appreciated by me, but I am especially glad to see such talent and energy put to use for good causes--charities, public safety, health, etc. I hope more organizations learn from these wonderful examples.
(Click on the images for the creative details, as listed on www.adsoftheworld.com)
