NSW Police Department
Ads for the NSW Police Department by DDB (Sydney, Australia)
DDB's campaign alludes to the ubiquitous iPod commercials that feature silhouetted dancers and the famous white iPod headphone cords. As a result, the ads especially attract the attention of teens and young adults, at whom the campaign is directed. The simple scenes--a body, iPod and cord, and asphalt--drive home the important message without being graphic or disturbing.
AM+Ri Hospitals
Ads for AM+Ri Hospitals by Ogilvy & Mather (Kolkata, India)
Ogilvy & Mather uses typography, colors, and shapes in the campaign to highlight the importance of hospitals and emergency ambulance services. Each ad tells a different story of possible death--fire, car crash, and suicide--but ends with life, not death, thanks to the ambulance service. Like the NSW Police Department ads, these ads are also likely directed at teens and young adults, though they would probably have a significant impact on anyone who saw them.
I'm glad that safety organizations are investing in well-designed advertisements. Any striking, well-designed ad is usually appreciated by me, but I am especially glad to see such talent and energy put to use for good causes--charities, public safety, health, etc. I hope more organizations learn from these wonderful examples.
(Click on the images for the creative details, as listed on www.adsoftheworld.com)
5 comments:
The police department ads are brilliant.
They should be brought stateside
PSAs (Public Service Announcements) tend to be droll and boring, and in that, useless.
Its very refreshing to see something like that used for the greater good, and a great example of how advertising can help society.
The police department ads really catch you attention and I am glad to see that they finally made a good ad. I also like ipod ads because it is a very different way of advertising that you really do not see much at all.
I have actually never seen an ad done by a police department, let alone such a creative one as this. Although I usually don't walk around with headphones on, it makes me not want to.
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