On the video site Hulu, only one 30-second commercial is shown during each commercial break. Lately, most of those commercials in the videos I watch are this one for the Canon Rebel XSi:
I love the commercial because I think it highlights the camera's greatest asset without getting too technical or too sentimental. But while I watched the ad, I kept wondering if they actually used photos produced by the XSi, or if they cheated and used video cameras. Cheating or misrepresentation isn't uncommon in advertising and marketing (take, for example, ads for food), so it's not a total stretch to think they might have used video cameras.
Apparently that's not the case here, though. According to this video, the commercial entailed 10 photographers armed with XSi cameras, 300 football players, and 70,000 photos. See for yourself:
18 years ago
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