Response: Joanna

I had difficulty posting a comment on Joanna's blog (it said I wasn't a team member...), so I'm posting my response here:

I definitely agree with you that most of the stereotypes in advertisements are gender ones.

I think the cosmetic commercials use the celebrity faces to sell you a dream: if you use their products, you won't just have flawless skin, you'll be as gorgeous, successful, and rich as Queen Latifah, Penelope Cruz, and Drew Barrymore.

As for the food and household commercials featuring only women... don't even get me started! They make me so frustrated.