tag:blogger.com,1999:blog-87358980882737073022012-01-29T15:12:19.345-05:00Observation and discussion of advertising in the world around us.Andréahttp://www.blogger.com/profile/12122139615741200603noreply@blogger.comBlogger141100tag:blogger.com,1999:blog-8735898088273707302.post-49971954890825365522009-01-05T18:44:00.002-05:002009-01-05T18:46:05.307-05:00

I've gotten rather busy this school year and haven't been able to keep up with my blogs as much as I'd like. Hopefully I will be able to post again this summer, maybe as early as May 2009, but until then, the blog will sadly be on hiatus.

Andréahttp://www.blogger.com/profile/12122139615741200603noreply@blogger.com1tag:blogger.com,1999:blog-8735898088273707302.post-15130272124621935472008-07-25T21:05:00.010-04:002008-07-25T22:06:37.627-04:00

In my last post on the viral advertising campaign for HBO's new show, "True Blood," I mentioned their Tru:Blood campaign, BloodCopy blog, direct-mail campaign, and YouTube videos. Well, they didn't stop there. HBO has at least three more web sites related to the new show, and print ads to accompany them.New York magazine's July 28-August 4 issue contains an ad for "Fellowship of the Sun," bearing

Andréahttp://www.blogger.com/profile/12122139615741200603noreply@blogger.com0tag:blogger.com,1999:blog-8735898088273707302.post-86109127009859500362008-07-12T04:14:00.007-04:002008-07-13T23:49:50.316-04:00

Recently, I was watching episodes of "The Dresden Files"--like a cross between "Bones" and "Buffy"--on Hulu. In the episode "Hair of the Dog," the following scene occurs right before the opening credits and a commercial break.Clearly, the girl is missing a chunk of hair. I was a little surprised then that the following commercial opened with "Is your hair damaged?" (or something along those lines

Andréahttp://www.blogger.com/profile/12122139615741200603noreply@blogger.com0tag:blogger.com,1999:blog-8735898088273707302.post-12352625898649460122008-07-11T20:48:00.004-04:002008-07-11T20:57:45.175-04:00

On the video site Hulu, only one 30-second commercial is shown during each commercial break. Lately, most of those commercials in the videos I watch are this one for the Canon Rebel XSi:I love the commercial because I think it highlights the camera's greatest asset without getting too technical or too sentimental. But while I watched the ad, I kept wondering if they actually used photos produced

Andréahttp://www.blogger.com/profile/12122139615741200603noreply@blogger.com0tag:blogger.com,1999:blog-8735898088273707302.post-3241976757125158392008-07-10T23:01:00.014-04:002008-07-10T23:47:00.840-04:00

HBO has rolled out quite an impressive creative advertising campaign for its new series "True Blood," set to premiere in September.Print ads for a fictional product, "Tru:Blood," are appearing in popular magazines, while posters are showing up in NYC and TV commercials have been posted on YouTube. To accompany the ad campaign for Tru:Blood (a synthetic blood drink for vampires), HBO has set up a

Andréahttp://www.blogger.com/profile/12122139615741200603noreply@blogger.com0tag:blogger.com,1999:blog-8735898088273707302.post-14594981095612969602008-07-10T02:24:00.007-04:002008-07-10T23:46:30.894-04:00

While some people think the current ads for Washington, D.C.'s Newseum don't do justice to journalism, I disagree. The ads are captivating montages that bring attention to just how important the news is to history. Their exciting visual element also adds greater appeal to a museum that would otherwise seem boring. After all, who would really think a museum of news was exciting? However, an ad

Andréahttp://www.blogger.com/profile/12122139615741200603noreply@blogger.com0tag:blogger.com,1999:blog-8735898088273707302.post-89844807456310727252008-04-04T12:00:00.002-04:002008-04-07T01:17:15.703-04:00

Though the prevalent term for my generation is the "Millennial Generation," we're sometimes referred to as the Facebook Generation. Millennials have grown up with the Internet and basically live online; most Millennials at least have access to the Internet 24/7 and many are logged on for hours at a time every day. Some statistics:97% own a computer94% own a cell phone76% use instant messaging34%

Andréahttp://www.blogger.com/profile/12122139615741200603noreply@blogger.com0tag:blogger.com,1999:blog-8735898088273707302.post-75421827849795179752008-04-04T11:30:00.001-04:002008-04-07T01:17:48.628-04:00

Born in 1986, I'm part of the "Millennial Generation" (or Generation Y or the Baby Boom Echo). The birth years attributed to my generation vary and can be as early as 1978 and as late as 2002, but generally the Millennial Generation is considered to be from 1980 to 2000. Even though the youngest Millennials are still only 8 years old, there has already been extensive research and surveys into the

Andréahttp://www.blogger.com/profile/12122139615741200603noreply@blogger.com0tag:blogger.com,1999:blog-8735898088273707302.post-21884106572694109322008-02-19T19:14:00.020-05:002008-04-04T12:27:57.166-04:00

Society is filled with a plethora of advertisements, from prime time TV shows that often include 18 commercials per hour to magazines, which are becoming increasingly ad, not content, focused. The fall 2007 issue of Vogue was a record 840, but only 113 of those pages were editorial. The other 727 pages, or 87 percent, were advertisements. The issue weighed in at 4 pounds, 9 ounces! Those ads

Andréahttp://www.blogger.com/profile/12122139615741200603noreply@blogger.com1tag:blogger.com,1999:blog-8735898088273707302.post-74045576885173796102008-02-13T15:30:00.009-05:002008-02-13T18:48:12.386-05:00

Although both local advertising campaigns and national ones have the same end goal--to sell something, the campaigns are usually drastically different. Local campaigns should, in theory, be able to better tap into the mentality of their target market, yet they tend to more straightforward, less interesting, and less creative than national campaigns. In fact, national campaigns that specialize for

Andréahttp://www.blogger.com/profile/12122139615741200603noreply@blogger.com0tag:blogger.com,1999:blog-8735898088273707302.post-37762193633191067502008-02-05T23:06:00.000-05:002008-02-06T01:05:52.686-05:00

In a culture like ours, where society and advertising are so interwoven, determining whether advertising influences society or vice versa is difficult. To sort it all out, we'd have to trace advertising back to the beginning.Through the mid-nineteenth century, advertisements served a specific purpose (one house for sale, two horses for sale, etc.) and used no special formatting, typography, or

Andréahttp://www.blogger.com/profile/12122139615741200603noreply@blogger.com1tag:blogger.com,1999:blog-8735898088273707302.post-42610188829493409782008-02-04T10:03:00.000-05:002008-02-13T18:30:43.338-05:00

I had difficulty posting a comment on Joanna's blog (it said I wasn't a team member...), so I'm posting my response here:I definitely agree with you that most of the stereotypes in advertisements are gender ones.I think the cosmetic commercials use the celebrity faces to sell you a dream: if you use their products, you won't just have flawless skin, you'll be as gorgeous, successful, and rich as

Andréahttp://www.blogger.com/profile/12122139615741200603noreply@blogger.com0tag:blogger.com,1999:blog-8735898088273707302.post-90007319536151460872008-01-29T23:32:00.000-05:002008-01-30T03:38:45.649-05:00

In the world of television advertising, age-old gender roles still apply. Some may argue that gender stereotypes are used because they're true; even if that's the case, the stereotyping still becomes, at the least, irritating and, at the most, offensive. Two hours of prime time TV-viewing will yield many examples of gender stereotypes, including:Cars = Men. During an episode of "Private Practice,

Andréahttp://www.blogger.com/profile/12122139615741200603noreply@blogger.com2tag:blogger.com,1999:blog-8735898088273707302.post-78370779028802099652008-01-22T23:15:00.000-05:002008-01-23T00:14:34.204-05:00

Advertisements for public safety organizations have, in general, become just as striking, polished, and professional as ads for billion-dollar businesses. Both the campaign created for the NSW Police Department by DDB and the one created for AM+Ri Hospitals by Ogilvy & Mather (Kolkata, India) use impressive imagery for safety topics.NSW Police DepartmentAds for the NSW Police Department by DDB (

Andréahttp://www.blogger.com/profile/12122139615741200603noreply@blogger.com5